Brazilianisation

Invoking the examples of Japan and the United States, he weighs the dangers of economic dualism and the creeping 'brazilianisation' of job markets.

In his eagerness to show how erroneous the Brazilian modernists were, Holston fails to discuss the desire for modernisation among the Brazilian people. Even if the people demand "brazilianisation", such a process might include elements of modernisation.

Due to the early 1990s crisis, but also to the transition from a work society to a knowledge society, the increasing unemployment rate and the growing incidence of part-time, flexible and 'precarious' employment in westem countries have been documented and described as a 'brazilianisation of the west' (Beck, 2000).

They talked about brazilianisation by infection, of Brazil as an immense hospital, and these ideas percolated into literature, reinforced, perhaps, by the memory of those flu-themed parades in the 1919 Rio Carnival, when groups calling themselves 'Midnight Tea' and 'Holy House' sang bawdy songs about a 'Spanish lady'.