Burgeria

Long Jog to Burger-ia Punishes Sluggish Players[…]It was dropped, that is, until just the other day when defensive coach Lou McCullough got so irritated at the first-string Buckeye defense eye that he screamed: “To that hamburger joint over there,” and pointed to a drive-in restaurant on the horizon.

I was even less impressed to read that this moronic feat was tempered by a meal of bread and water and terminated by an eating marathon at the local burgeria.

The account is quite a juicy one as it involves doing electronic advertising, promotion and public relations for about 213 burgerias.

The firm, which has such clients as Carlton and Lucky Strike (American Tobacco), Bufferin and Ban (Bristol-Meyers) and Air France, has been tight with Big Mac since 1974. It now boats 10 co-ops (over 1,000 burgerias) in four states — New York, Michigan, Wisconsin and Indiana — and $40 million in billings just for McDonald’s.

But the transition from greasy-spoon, breakfast and lunch burgeria to upscale dining establishment didn’t fly, the restaurant’s increased sales didn’t keep pace with the greatly increased overhead, and the restaurant declared bankruptcy this spring.

When the gutter balls get the best of you, head to Rocky Cola Café, a Happy Days-style burgeria where family brunches replace power lunches:[…]

Stories vary widely about how Stanley’s barbecue and burgeria owner Stanley Hill came up with the restaurant’s signature sandwich.

The past year has brought us pizzerias, taquerias and burgerias.