Chumbox

ctrl+f "chumbox" http://www.theverge.com/2014/4/22/5639892/how-weaponized-clickbait-took-over-the-web zero results :(

This is a chumbox. It is a variation on the banner ad which takes the form of a grid of advertisements that sits at the bottom of a web page underneath the main content. It can be found on the sites of many leading publishers, including nymag.com, dailymail.co.uk, usatoday.com, and theawl.com (where it was “an experiment that has since ended.”)

You know those bizarre ads at the bottom of a lot of web pages? “10 foods that will kill you,” “Creepy historical photos,” things like that? Here are a few that caught my eye lately: “Which presidential politician are you?” “Which actor are you?” or even “Which Kardashian are you?” Then you’re supposed to click and answer a few questions about yourself to find out. It’s called the “chumbox,”—click bait junk advertising that doesn’t deliver.

But to some news publishers, already fending off fake-news accusations and struggling to retain readers, chumbox ads have turned from annoying to toxic. The New Yorker stopped posting them in 2016.