Demegoric

The girl had a fear of anything demegoric.

The only evidence that appears to group encomium and invective into a demegoric genus, together with exhortation and dissuasion, is the common set of topics given at 1.4 NS 3.1 (CF. 10.1).

Thus rhetorical theorists sometimes used demegoric rhetoric, somewhat inappropriately, to stand for deliberative as a whole; and though Aristotle recognized the use of deliberative rhetoric in private situations, in fact his account of deliberative focuses on demegoric almost exclusively.

Moreover, he ridicules the Socratic theme of pathos when he accuses Socrates of ranting in a demegoric manner because he has managed to have Polus suffer [pathein] the same mishap [pathos] that Gorgias has suffered [pathein] before him when Socarates goaded him into the admission that the rhetorician has to teach justice [482c].

As philosophy developed its own branches from physics to logic, so did the art of rhetoric, giving rise to demegoric speaking before the assembly, dicanic speaking in the court room, and epideictic or ceremonial addresses for special occasions.

The values used for the encomium are precisely the predicates that characterise the demegoric genre (that which is fair, legal, useful, etc.).