Listenership

While Soviet jamming is intense, particularly in the vicinity of Moscow, we have evidence that "Voice [of America]" programs can be heard in areas 25 miles from Moscow and that there are listeners in numerous cities throughout the Soviet Union. Listenership in the satellites, according to refugees, is widespread.

[A]n increase in VOA [Voice of America] audience size may well have been concealed by a change in recording listenership. In all, VOA tied for third in listenership among foreign stations.

In the late sixties, as if the result of some galactic explosion, the popular idiom splintered and broke into so many components that a microscopic analysis of each is a difficult if not Herculean task. The cause of this diffusion can be traced to several sources. One was the rapid acceleration and increasing listenership to FM radio, whose alternative programming deviated from hard-rock to progressive country & western, from album cuts to singles, from lush strings to neo-jazz, and away from banal top-forty disc jockeys towards mellowed diplomats who were more influenced by orchestration than sensation.

On the other hand, listenership figures from SABC [...] indicate that Radio Metro, an English-medium music programme oriented to urban blacks has one of the highest listenerships of all stations among blacks.

What people "want" to read in newspapers, see on television and in films, and listen to over the radio is made available to them by the media owners and their managers. The main objective is to make continuous efforts to increase readership/viewership/listenership so that revenue of advertisements could be attracted.

The American research confirmed the figure of 35 million as the average listenership of the station within Nigeria.

As long-time owners of an independent theater chain who were now in search of inexpensive, reliable content that would capture a young listenership for their fledgling radio network, [George Washington] Trendle and [John H.] Kunsky likely thought the Western was the kind of low-risk, high-reward genre KTBC was in search of.

As noted earlier, Black musics including the blues have not had solely Black listenerships, or remained entirely Black practices: others have been captivated by these musics, contributed to their histories, and benefitted financially from them.