Mermaidcore

We’ve seen everything from mermaidcore and mushrooms to genius products and Lululemon dupes available on Amazon.

“Which summer tribe are you?” the magazine quizzes ask, but I’m not mermaidcore, Riviera chic or Amish prairie cowgirl: I’m “looking longingly at cardigans” – and not just because this season has got off to such a damp and chilly start.

Mermaidcore is one iteration of the style, with a focus on long, aquamarine or bubblepink hair.

A fuchsia ruffle-trim dress and a pair of blue platform heels – but Dua Lipa reckons it’s ‘just girly things’. Posh fashion types described the look as “mermaidcore” – dressing like a mermaid to you and me – but singer Sarah Hudson said: “Gimme these shooooooes!!”

This may sound strange, considering that the tail of these mythical marine creatures is not particularly practical for city life, yet mermaidcore is indeed the fashion trend of the moment.