Muser

With cool features for searching for content, sharing your own videos, and remixing work from other musers, there’s terrific potential here for an exciting, creative space for making music.

“One of the differences to other apps,” he [Alex Hofmann] said, “is that we don’t only talk to the musers” – the company’s term for users – “we talk to the parents.”

harvey: […] We were thinking of doing something with Amelia Gething and Houssein – it would be nice, because they’re also British musers and we’ve become really good friends.

For many users — or “musers,” in the app’s parlance — Musical.ly is a positive experience. Lockport resident Natalie Leone, whose 10-year-old daughter, Sicily, is a devoted muser, said it reminds her of how she entertained herself when she was a child.

It's a sunny morning at Musical.ly's Santa Monica, Calif. offices and dozens of so-called young "musers"--popular users on the music video sharing app--have gathered to do business: meet, take pictures and record the 15 second lip syncing clips for which they are Internet famous.

It can enable the formation of content that can be five minutes long, compilation of video clips into stories and collaboration on duets with other musers (users of the platform). Musical.ly permits musers to develop their fan base by sharing its content on other platforms including Facebook, Twitter, WhatsApp and Instagram.

Musical.ly allows fans to send gifts to their favorite livestreaming musers which equate to actual cash.

Musers livestream for various purposes. Many musers use their time to feature their fans on the stream in exchange for the “love” they show (i.e., follows, hearts, and emojis). We saw one muser showing off his drumming skills and another was doing a Q&A session.