Namesmanship

They are thankful for a group of advertisers dedicated to conservatism, the soft sell and generic namesmanship!

Namesmanship, as will be obvious by now, is no game. It deals with material that lies deeply in everyone and is brought to the surface by a few.

Every important home in Bexley was known by name, but not that of the current or even the previous owner. There was some unwritten code of namesmanship which attributed each house to a former owner who might, or might not, still be alive.

The latest trick, of couse, is to exchange the "college" label for that of "university." I dare not guess what may come next in academic namesmanship.

A quality stabilization bill, a citizen might suppose, would be a bill having something to do with quality stabilization. But that's where said citizen would betray his innocence of legislative namesmanship.

In effect, it means that DOD has agreed that, if most of the country's population and property are to be protected against ICBM's, some losses must be accepted. The Pentagon's namesmanship experts call this the “bloody nose” concept.

There is no stipulation in the legislation that the person have a certain precentage of Spanish or Native American blood. It is all namesmanship. Other universities will be glad to have us. We're well trained and now, fortunately, well-named.

In testing this scheme by tabulating the profile of name choices, the array of unwritten codes within seriously understudied business and nonbusiness enterprises, in this instance a variety of such in present-day Chicago, we find striking contrasts as well as some commonalities but, most usefully, insights into the psychology and strategies of namesmanship and into general societal values.