Nobrow

[…]my argument is that, by the first decades of the twentieth century, the popular-highbrow distinction in literature had already dissolved into nobrow art.

The Simpsons is pure Nobrow, able to slide as effortlessly as Bob himself from slide-whistling slapstick to talk of Susan Sontag, and ultimately oblivious to any prejudicial classifications. It's not such much that lowbrow bludgeoned highbrow to death with a dozen rakes; it's that both of them have been subsumed into the one-stop-shopping megamall of pop.